Tuesday, June 7, 2011

Exclusive "Behind the Bricks" Disney Living Video Series with LEGO Master Builder, Erik Varszegi


WHAT: Take a behind-the-scenes look at a day in the life of a LEGO master builder as Disney Living, the official YouTube channel from Disney Consumer Products, introduces you to Erik Varszegi - the brilliant mind behind some of LEGO's most impressive, Disney-inspired creations.

Part two of this three-part video series, features an inside look at the construction of a life size Lightning McQueen model made entirely out of LEGO bricks. Measuring 12 feet long and over 6 feet at its widest point this smiling character is made up of almost 250,000 tiny bricks. Stay tuned to Disney Living YouTube for the third and final episode in the series featuring larger-than-life depictions of Toy Story's favorite playthings, Buzz and Woody as well as a bonus episode providing a behind-the-scenes look with LEGO Creative Director Keith Malone at the making of the Cars 2 trailer made out of LEGOs.

The LEGO Group introduced its first full line of Cars toys consisting of 20 versatile and action-packed play sets recreating key scenes from the film — play sets so detailed that some come with as many as 800 pieces! Fans will have to snap up all the sets to complete their collection of their favorite characters in LEGO form.

For more images and information about the new Cars 2 toy lines, please visit: http://bit.ly/Cars2LegoToys.

WHO: Erik Varszegi, master builder at LEGO and model designer of life-size LEGO Jack Sparrow, Lightning McQueen and Toy Story characters.

WHERE: You can find these videos at www.YouTube.com/DisneyLiving .
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